digital spot for online electronics retailer. in one elaborate shot we follow our hero as he walks through the cross section of a huge house set build. in each room he encounters people that are just as fanatical about products as the people at pixmania are.

a short making of documentary, going behind the scenes on the pixmania shoot.

on set photography from the pixmania shoot.

on set photography from the pixmania shoot.

on set photography from the pixmania shoot.

on set photography from the pixmania shoot.

on set photography from the pixmania shoot.

on set photography from the pixmania shoot.

on set photography from the pixmania shoot.